Good news! In Spring 2013 the H&M group is going to launch a new venture:
& Other Stories.
& Other Stories is going to create a ready-to-wear collection, focusing on clothes as well as on accessories like bags, jewelry and shoes. Although the designs for the new collection are created in Paris and Stockholm, the CEO of & Other Stories ensured us that all pieces will be for sale at an affordable price. Stores will be opened this Spring in 10 different European capitals (Barcelona, Berlin, Copenhagen, London, Milan, Paris and Stockholm). Belgian fashion lovers will also be able to buy at & Other Stories by the way of an online store that will probably be launched at the same time. YESSSS, I cannot wait!
Here's a little teaser of this brand new venture:
You can follow the progress of & Other Stories here: